Deftly balancing visuals and content, the guide rounds up iconic homegrown brands that attest to the golden age of design in Singapore, and captures the creative labors gone into the making of the 17 brands featured. This documentation of the creative inspiration and design processes through brand and design reports, is filled with takeaways and anecdotes capturing the vision to fruition of each brand owner.
The Brand Guide: Singapore Edition documents the vision, grit, and craft behind 17 iconic homegrown brands. Through interviews, insights, and behind-the-scenes design processes, it captures the spirit of a design culture in full bloom — and the makers shaping its future.
Since launch, Brand Guide: Singapore Edition has shifted perception. The book swept major design accolades (D&AD, ADC, TDC, Tokyo TDC) and became a sought-after staple, passed from studios to suitcases. It doubled as an insider travel companion to a Singapore once overlooked for cool, mapping design-led shops, makers, hangouts, and hospitality — and quietly building a cult following. Along the way, it was featured by marquee design and travel outlets including WIRED, WALLPAPER*, MONOCLE, AIGA Eye on Design, It’s Nice That, Creative Boom, Yatzer, etc more here , further cementing its role in putting a living design culture on the global itinerary.
