A limited-edition Year of the Horse Ang Pao pouch — released as a blind box and formulated with cash, luck, and a little horseplay.
For the Year of the Horse, we designed a small object with outsized intent. CA$H PONY CLUB is a limited-edition ang pao pouch released as a blind box — three horses (Pony, Unicorn, Pegasus), one randomly dispensed, each built to carry cash, luck, and just enough mischief.
The system plays with the language of formulation and product labelling. Ingredients become aspirations. Warnings become jokes. 马屁精 becomes a fictional essence. What looks like a serum label reads like a New Year blessing. Every detail is deliberate.
Each pouch is hand-assembled and manually sealed. The typography balances industrial clarity with festive idiom — 马上有钱, 一马当先, 马到成功 — layered into a graphic language that feels equal parts product label and cultural wink.
Released in both blind box and selected editions, the project reframes the traditional ang pao as a collectible object — playful, precise, and just sweet enough to carry into the new year.
