Project Send’s brand identity design and concept embody the gym’s fundamental principles and distinctive approach of building the gym as a community of climbers. Every element, from the vibrant logotype to the fun copywriting, is meticulously crafted to encapsulate the essence of this climbing gym.
The flexible identity system mirrors the multiple iterations and diverse directions encountered during climbing, symbolizing the climbers’ exploration of different paths and their determination to push boundaries and reach new heights.
Brand extension on social media platforms by the Project Send In-house Team with Foreign Policy's brand direction.
