
A brand story anchored in history — The Clifford Pier channels the spirit of Singapore’s seafaring past with refined coastal palettes and botanical flourishes.






At The Clifford Pier, history isn’t preserved — it’s reinterpreted. Once a bustling gateway for seafarers in 1930s Singapore, the site’s spirit finds new form through a design language that distills heritage into modern elegance.








Anchored in maritime legacy, the identity blends seafoam greens, coral tones, and Caspian blues — recalling ocean currents and coastal light. Ginger flower motifs nod to colonial-era botanical archives, while postage stamps and architectural details echo the comings and goings of a global port city.





Every element — across print, space, and experience — pays quiet homage to the pier’s storied past, reimagining it as a contemporary landmark with cultural memory at its core




The restaurant's interior is designed by Andre Fu – one of Asia's most sought-after interior architect