The Swap Show is an international exhibition exchange celebrating creative work and collaboration.
For its second edition, the identity sharpens The Swap Showβs mission of creative exchange and interaction. Typography takes center stage β permutating, rearranging, and shifting in real time to mirror the restless, collaborative spirit of the show.
The logos are transformative with swapping and interactive motions to express the concept of The Swap Show.
This edition of The Swap Show exchanges work between the two cities and Macau and Singapore, with design studios' works exhibited in both cities in conjunction with Macau Design Week and Singapore Art Week. Venue in Singapore was hosted by Figment and the exhibition in Macau is supported by the Macau Designers Association.
Branded merchandise and digital assets supported the show across web, streaming, and live platforms.
The posters went beyond promotion β turning the venue walls into a living brand canvas.
Pssst~ all posters can be yours here.
